As competition in the auto industry grows more intense, companies that integrate an omnichannel strategy centered around their customers will stand out from and stay ahead of the competition. Whether your customer is shopping from a desktop, mobile, or in-store, an omnichannel strategy provides the customer with an integrated, cohesive, and smooth car buying experience.
More and more, customers’ expectations are changing. Customers are navigating through various touch-points across online digital and offline physical channels to purchase a car. A solid strategy that accounts for these touchpoints is essential to understand customers, regardless of where they stand in their buying journey.
By having a complete view of customers through an integrated Salesforce CRM, auto dealers can differentiate themselves from the competition by delivering the right message at the right time across touch-points through personalization, retargeting, and data-driven insights.
EMZ Cloud Solutions is an expert in implementing and customizing Salesforce CRM for automotive clients. We provide a strategic partnership to lead your business through your digital transformation through technology advisory, change management, custom CRM integrations, and other phases. Guided by the belief of making technology work smarter for businesses, we help businesses achieve their strategic vision, improve business outcomes, and increase the value of their investment.